We are living in a changing dynamic, probably the rate of change is faster than ever, we can experience and witness mass convergence regularly. We can find ourselves exposed to more and more content from a variety of channels and mediums.
Some of us enjoy being part of a “tight-knit” community defended with furious passion, some of us enjoy only obtaining independent music, some of us only enjoying watching web TV, some of us only enjoy open source software and many of us stick to one vendor with impressive loyalty.
In all of this choice and preference this very weekend we saw Apple release their new operating system Leopard, and I’ve personally seen a frenzy take place, a buzz, a rush to the store.
Now what I find interesting in this (and I’m struggling with the conflict so need your thoughts), is that I’d call Apple a MAINSTREAM provider, nothing independent, and in fact they mostly choose mainstream channels for advertising for their product, nothing particularly social going on, from what I can see, I may be wrong.
But I’m digressing slightly this post is not about Apple it is an attempt to get to the core reasons about why YOU choose your music, where do you hear about new music, what makes you buy it, what makes you purchase a new game, a new download, what media or advertising works for you?
I want total honesty here from you, does the TV work for you, does the weekly magazine work for you, does the X-Factor, do you buy a new single cause you hear it on mainstream radio, do you buy a film because it is in the box office charts, the billboard charts, what penetrates your buying decision?
How do you choose your media?