From the standpoint of marketing strategies and the promotion of products or services, videos have proven that they can be an extremely powerful selling tool. If you have yet to discover how video marketing can positively impact your sales, there are a number of reasons that you should consider integrating videos in your overall marketing strategies including:
• Video enables you to build trust among consumers while communicating in a more casual, conversational format.
• Video is appealing to the senses and engages a larger audience than other communication and marketing forms.
• Video provides you with a number of opportunities to demonstrate your products or services. (more…)
Since 1991, we have seen the internet grow almost exponentially and the number of websites that now populate it is evidence of that unprecedented growth. As an example of this, there was only a single website in 1991 when it all started. By 1997, that figure had grown to 1,000,000. Only 10 years later (2007), there were 150 million websites. Interestingly enough, it is estimated that there will be 150 million mobile-friendly websites. By the way, there are now over 1 billion websites today – and growing. (more…)
When you’ve conducted Google searches recently, have you noticed that there are videos on the first search results pages? This is primarily due to the increasing use of promotional videos for marketing a company’s products or services. As a marketing tool, online videos can be highly effective. For instance, the following statistics show that using promotional videos as a part of your marketing strategy can be beneficial:
• It can be up to 6 times more effective than using print and other types of internet marketing strategies.
• It could result in nearly 60% higher buying confidence among consumers where the purchase of your products or services is concerned.
• Over 70% of all consumers watch product videos before making their purchases.
• Roughly 50% of those individuals in the 25 to 54 age group share videos over the internet on a regular basis. (more…)
Whether you know what a landing page is or not, your site has them!
Put very simply, a landing page is the first page that a user sees when arriving at your site.
If your landing pages are not organised in a cohesive way, then search engines have the greatest influence in deciding what is or is not a “landing page” — based on how pages happen to rank for various key terms that drive users to your site.
However, with the right methods, you can help to ensure that your users’ landing pages are the ones that are ideal to meet their needs. If their search query seems to align well with a particular product or service that you offer, that very page should be the first one they see. (more…)
I’m fortunate enough to have grown up by the sea. I’ve lived away from the sea, both nationally and internationally, but I’m delighted I’m now settled and again living by the sea.
Now the reason I speak of this is simple. At this time of year my hometown tends to be bathed in sun, that all important source of vitamin D.
It makes perfect sense to me to ensure I shift my working patterns in order to take full advantage of living in the now. Going outside. Taking some sun, for it will not last all year, is a priority and I’m so happy, actually grateful, that my self-employed situation affords this.
I say to you, live in the now. Find a way to organise your life to make it happen.
These days, virtually every webmaster out there has access to complex analytics. Even if you don’t use an advanced, third-party analytics solution, several search engines can provide great analytics tools you can access for free.
In fact, many analytics suites have recently grown more powerful, with a host of new features being added. With the new powers at your fingertips, you have a more granular view of your online traffic and how your users behave than ever before. (more…)
Facebook tinkered with users’ feeds for a massive psychology experiment
It turns out that some of the Facebook scientists have just published some research that reveals they manipulated content that was seen by more than half a million people!
That’s a rather a lot of data!
This research called “Experimental evidence of massive-scale emotional contagion through social networks,” was published over in The Proceedings Of The National Academy Of Sciences.
Essentially the paper indicates how Facebook scientists skewed news feeds with either a positive of negative sentiment for randomly selected users.
The analysis that then took place was to see how the users responded by either posting more negative or more positive posts themselves. At the heart of this was to reveal if emotional states can be influenced over social networks.
Now here’s the good stuff, it can!!
OK, maybe not rocket science, as we all know our emotional states can very much be influenced by what we engage with online, and facebook statuses are no exception.
There is a quite a bit of fall out about this spinning around the web mind you, I mean how would you feel if you found out you were “manipulated” in this way?
Facebook is by no means silly, and of course the terms and conditions clearly have such manipulation covered. The policy does indicate that the data (which we do not own, facebook does) can be used in a variety of ways – and the scientists apparently have stated this research use is covered in their policy.
Indeed many of the top facebook scientists are drawn to work for facebook due to having access to such ground-breaking data about the human race.
So I again put it to you, we are lab rats – even though we can use the platform for our own gain in terms of marketing and advertising opportunities, we’re all in this together really.
What is the one thing that unifies each and every search engine user across the United Kingdom?
Although some search engines are vastly more popular than others, that isn’t the answer. Nor is there any particular response about demographics that will characterise every possible user. (more…)
Have you thought about the ways that UK E-learning consumers could benefit your business?
When people go online, they want to get an answer to a particular question. Sometimes, the answer is contained within a particular product — other times, the answer is a service.
Whatever the case may be, however, the search engine question always indicates that the Internet user has a problem — one that you can help solve. (more…)
Content marketing has become one of the more popular ways to promote both ecommerce and brick and mortar shops and businesses. While it can be tempting to use content promotion to create a glut of advertising that will register with search engines, this is not always the most productive way of driving business.
The following are some simple tips to ensure that content marketing is a valuable endeavour, for both the business and the customers: (more…)