Quotes On Twitter : How To Generate Leads On Autopilot

Quotes On Twitter : How To Generate Leads On Autopilot

I’m going to tell you about Quotes On Twitter : How To Generate Leads On Autopilot.

I talk about why it works for me in generating leads and growing my audience.

Basically put, quotes on Twitter works for retweets, and growing your audience.

When I started using Twitter in early February in 2007 it was a very clunky experience, it was awesome but it was clunky.

Back then it was adopted by the people that were neck-deep in Internet work. People like me, running Internet businesses, or working in digital marketing. It felt like the whole platform was run on a bedroom desktop computer. In fact, I think it was pretty much something similar to that. The “fail whale” joke was born, referencing the website down image of a whale.

We didn’t mind too much, it comes with early adoption of technologies somewhat.

Fast forward to 2016 and things are slick, the site is permanently on, grown massively and the communication has changed, the way it is used it entirely different.

I used to use Twitter for chatting with students, or asking for advice, shooting the breeze. It was all very non-promotional. I do still use Twitter for this but I also now use it differently, and to look to generate leads, which it does.

The problem is this.

It’s a time commitment, I mean it really really takes time, not only to think up content but also to post.

What I have found works well recently is using quotes and hashtags, and automated ones at that.

I have written before on this blog (years ago I might add), about how automation on twitter is a no go. However, I have changed my view on this and now it works very well. And to be honest if it does work well just do it.

Quotes On Twitter : How To Generate Leads On Autopilot

Well, we just love reading things that relate to us. If we stumble across a quote in our Twitter stream that resonates there is a good chance we will do one of two things:

  1. Like it – or heart it
  2. Retweet it

It doesn’t matter if we see 50 quotes, sooner or later one will absolutely resonate with a customer and we will be emotionally harmonised to act.

Use hashtags with your Twitter quotes

If you’re not tuned into hashtags on Twitter you should be.

Search activity on twitter is often conducted using hashtags. Include some appropriate hashtags with your quote tweets. Potential customers will find your content that are not following you.

This is attraction marketing, customers attracted and resonating with your quote. The quote does not have to be your words. Use quotes of well known inspiring leaders, it doesn’t matter, if you align with it, that’s OK.

Automate your twitter quotes

You have a lot of options when it comes to automated tweeting.

One of my current favorites is SocialJukebox which has a free option, which includes a hundred or more quotes ready to go.

Choose your platform and put Twitter to work on auto-pilot.

That’s it for now.

Share this Quotes On Twitter : How To Generate Leads On Autopilot

Comment below and have your say.

 

 

Search Optimisation Why It’s Important

Search Optimisation Why It’s Important

Having been involved with the web, in a business sense, since the mid 90s I’ve found that it has been essential to practise search optimisation (SEO) in every aspect of my online work from forums, blogs, articles and links, you name it, my head is in SEO.

If you are reliant on the internet for your traffic it makes crystal clear sense that you ought to optimise all of your content for the search engines, to provide them tasty food that will keep them coming back for more, time and time again.

Ignoring appropriate SEO is akin to taking cash and setting fire to it, if your site is not optimised to rank very well you are simply throwing away prospects and essentially income, from whatever means that may be, affiliate links, google adsense or product up-selling.

I’m also fully aware of the power of “word-of-mouth” or new/social media communities and I am an advocate for that approach 100%, but the secret really is in a blended approach, you can have a large community all digging your content for you with various tools, but that community is infinitesimally small to the power of ranking on the first page of google within a competitive niche, period.

The other thing many people working exclusively in social or new media don’t always get is that their own tight-knit community of “diggers” are often not the prospects, not the customers, so hence no income generation!

I have operated Search Optimisation for a variety of clients over the years helping them to optimise for their niche market, tweaking code and content here and there and creating a variety of campaigns and methods for organic growth of back-links (essential activity), of course social media now helps immensely with the later IF the rel=”nofollow” tag is omitted.

I am available for SEO and Social Media contracts, just inquire and we can have a chat about what you want to achieve.

I’ll gently challenge you and leave you with the tools to empower yourself too.

Web Casts

Web Casts

Recently republished, written a few years ago.

Net casting (in recent years known as podcasting), started for me, way back in the 90s.

I first had a web domain back in the 90s which was an audio service catering for musicians, classical and jazz mostly, I used to record a variety of performances and make them available on the internet for download, and some of these were to “show-off” new violin builds for example, by way of comparative recordings, kind of like A/B recordings. Of course back then this was a fairly time-consuming process due to restrictive speed connections.

Around 2000 I started Audiocourses.com (edit: since sold this business) as a post-graduate research project, as distance learning school for music production, sound engineering, and immediately made recorded voice content avaliable for download and streaming. Most of this audio was me giving tutorials in the RealAudio format, on topics such as music production, mixing etc. Being RealAudio format meant listeners could stream fairly easily from the site, RealAudio would select the bandwidth setting automatically for the user. Incidentally these early streams are still available on the Audiocourses.com downloads section and are dated to autumn 2002!

Throughout the early 90’s I uploaded more and more audio content, including such things as drum samples, sound effects and complete 24 track recording studio sessions. I then started audio blogging, which saw me using the telephone as an audio-blogging tool, I also rolled this service out for students, which enabled them to blog their thoughts simply by using a telephone, this was very popular, was quite a buzz chatting into a cell phone back in 2003 and having the content appear on a site as an audio file.

It is since the addition of the enclosure tag in RSS feeds that the concept of “podcasting” (a misguided name, in my opinion) somewhat “popularised” the concept of internet audio and video, but in essence the only thing that had changed (albeit an excellent change) was that content could be downloaded automatically. The fact is that audio/video content had been cast over the net for many years before this.

Having been “waist-deep” in audio content over the web for a number of years I had always toyed with the idea of a “radio show” for sometime (I did a number of radio style streams back in 98/99), but it wasn’t until 2006 that I decided that perhaps a regular show might be damn good therapy for myself and provide added value to the Audiocourses.com site visitors. I’ve always been very keen to ensure clients and students have plenty of virtual community building tools, a distance learning school is all about a sense of something virtually powered, so AC Radio (formally AC Podcast) was born.

Since then I have also introduced some other audio casting services including a text to speech service on SLEDucating, and a soon to be active cast on Audana (both called podcasts, but yes I have issues with that). I also have pro-audio news converted to aggregated audio on AC.

Whilst Podcasting seems to be a current popular term I have now decided to come full circle and reject it, basically just using net cast, or radio, or stream, as to be frank 50% of my current listener’s just stream right off the websites, as they have for years. The other issue is that the word Podcasting is very confusing for non-tech people, (no pod needed). I’m not alone in thinking the term podcasting will be dropped in the future, I of course may be wrong, but Radio, or cast, is far more widespread and understandable which is my excuse for sticking with it, plus I may also actually broadcast some of my shows live, which gives some more validity to using the term radio, even though technically I’ll probably not use radio waves, in the electromagnetic sense.

Recently I have been capturing sound in my car and calling these Car Casts, as well as a new fun brain dump called the Running Man Radio show, where I take a portable recorder out on my road runs.

Live in the now

Live in the now

  1. Make helping people your #1 goal
  2. Live in the now and take time to smell the roses because you never know when they’ll be gone forever
  3. Leave no stone unturned in your quest for success (everything matters)
  4. Taking action always beats creating ideas (I keep an ideas book to get that stuff out of my head so I can focus and rarely revisit it)
  5. Realize sloppiness is your enemy (attention to detail in all areas of your life creates massive self-esteem that spills over into your confidence, sales and profits)
  6. Opening a relationship doesn’t start by closing a sale (i.e. rapport and value always beat cheesy sales tactics)
  7. Talking to people is always the answer (more sales, more customers, more knowledge, more progress)
  8. Trust your gut
  9. Be the best version of you (imagine someone’s watching EVERYTHING you do and act accordingly)
  10. Leave no stains (anything you do which causes guilt, resentment or disappointment in yourself will eat away at you – don’t give those negative voices a chance to attack you)
  11. It’s about your LIFE, not your business (the journey of becoming a better person and helping others is the best thing you will get out of this, the business and money is a by-product)
  12. Find the best experts then model, mimic and be mentored by them
  13. Be a Player and not a Victim in your business (no excuses, everything is your responsibility)
  14. If you’ve done something twice, outsource it (only do what only you can do)
  15. No sale is worth selling out for
  16. Your customer isn’t king, you are (you decide who gets on your bus and who you kick off)
  17. Don’t take crap from anyone (including customers and prospects)
  18. Always be learning
  19. Invest more per year on your own personal development than you do on entertainment
  20. If it ain’t broke – test it (good is not good enough, find a better way)
  21. Create a crowd (don’t try to please all people just find YOUR people then make them happy)
  22. Money loves speed (good today beats perfect tomorrow)
  23. Leaders are readers
  24. Schmoozers are losers (networking is dead – develop ways of attracting customers to you directly)
  25. Ask your people to spread your good word

 

How to be privacy savvy

How to be privacy savvy

So I’ve had a call today from a magazine regarding privacy in a social media setting, and what better way to get some answers than to include you.

Here are the questions:

  1. How do we change our settings?
  2. What info should we not to give eg address?
  3. What to think about – would you want your boss knowing this info?
  4. What should you be doing on your Facebook privacy settings at the very least?
  5. Is tweeting pictures of your baby safe?
  6. How can you set up a blog that only friends and family can see?

I have lots of views on this subject but I’d rather use this post to get a bit of chat going with you, cause I know you’ll have a thing or too to say also. Care to get involved?

 

 

Why You Should Be Using Small Images On Websites

Why You Should Be Using Small Images On Websites

You’ll hear me talk a lot about educating your customers, this generally comes under the subject known as “content marketing”. Essentially then you are using content, that YOU generate to educate your leads and customers. You should be creating content specific to your niche market. For me then, I am educating you in specific techniques and strategies concerning digital marketing.

Why?

You should be thinking about search engines finding your content. That is to say you actively write content based on what you think someone looking for your services will type into Google.  You can also write about a subject or issue that current customers may be experiencing, thus further aiding helping their endeavors.

For each single entry as a blog post/article it will create a unique link in Google that your site may be found with, if you write 200 articles, that would mean there are 200 additional links that may match with what a lead may type into Google.

Text or Images?

You should use a combination of both, but you must always consider that Google’s preference is text, and lots of it. Google understands text very well and by using lots of text you are able to help Google understand precisely what your article is about. This article then is based on why you should be using small images on websites.

Small Images?

As well as understanding the text of a webpage, Google also places a lot of importance on the page load speed, i.e. how quickly the page loads. It does this because generally speaking the faster a page loads, the better the user experience is. If you think about that for a sec it makes a lot of sense. How many times have you clicked the back button when you have been waiting for a webpage to load? It’s pretty irritating if it take more than a second, isn’t it?

So when you use large images this has a serious impact on page load speed, which is, well, very not good.

What Size Then?

When I refer to image size I am generally referring to the file size, not so much the physical size. I am talking about how many KBs or worse MBs the image uses up.

Example

In the above image I used for this article the original image was whopping 4MB, which frankly is enormous and will take much longer to load than say one at 1MB or 0.5MB. In fact the lower you can get the image, and still retain quality, the better. The one above I got down to 106KB which is 0.1MB more or less, which loads near instantaneously.

Simple Technique

Most computers will have some basic image editing software on them, for example all PCs will have Paint. You can open paint and simply re-size the physical size of images to a size that the page needs. In this example I lowered the original 4MB image down from 4000 x 3000 pixels to 600 x 400, thus reducing the file size to a great 106kb.

paint

Don’t Be Lazy

It’s easy to think you can throw any size image at a website and all will be taken care of by the website software itself. Whilst this is true in some cases, such as WordPress for example, it will still mean you will be filling up your website space quota unnecessarily. For example most of our client plans have a dedicated space allocation of let’s say 200MB. If you then create posts with 4MB images in them it will not take too long before you’ve used up all your space, 50 posts in fact. Whereas if you used images of 1MB each you’d be able to post 200 articles. This is sensible thinking then for page load speed and space allocation. Additional space can always be bought/upgraded but with this simple file size tactic you can get more for your money.

Facebook Makes Us Lazy

Social networks like Facebook make us lazy because we simply just dump our images onto the platform and assume it’s endless. The catch though is that it is not really free, Facebook creates the pay-off through advertising, so you are bombarded all day with paid adverts, revenue generating mechanisms that do indeed afford you to keep dumping huge images into the portal. Your own website probably doesn’t come with a billion dollar technology base behind it, and therefore use your space wisely.

Summary

Reduce your image file size before uploading, it’ll mean you get better page load speeds and more posts within your data allocation.

Websites do not have a divine right to rank well

Websites do not have a divine right to rank well

You may have heard me say this before, but really, websites do not have a divine right to rank highly in search engines, particularly Google.

Why not?

This is easily answered by stating that websites need a few things in order to rank well.

  1. The technology used to make them
  2. The TEXT used throughout the site
  3. The frequency with which you update the website with content
  4. Incoming links

There is more to it than that, but let me break these four things down very simply.

1. The Technology

What I mean here is how the website is built in terms of structure, and what it displays in the background to a search engine. A search engine does not see the pretty front-end of the website a customer sees. This is the what a search engine spider sees:

Code

Looks like Greek to you eh?

Don’t worry if it does, that’s normal, but for Google it make a LOT of sense and gives key indications, or instructions about your website. So let’s assume you have the technology sorted.

2. The Text

This is HUGELY important. This basically means, and I’ll simplify it, the more text the better your ranking will be. But, I’ll go further, the more specific your text to a specific subject, or set of “key words” the better you’ll rank. Pictures have very little influence at all on the ranking. Think text and lots of it.

3. The Frequency

Google likes it when you update your site regularly, it then knows two things. a) you are serious, b) your site is an authority within its niche, as you have so much content about the niche.

4. Incoming Links

This is simply the amount of links pointing at your website from other sites. If those other sites are on topic, even better. The more you have (quality ones) the better you’ll rank.

Summary

I’ve over simplified, but it’s for a reason.

To rank well, you have to publish lots of content, and do it regularly. I always suggest a strategy that you can schedule into your working week, perhaps the same time every week for example. Of course if you are too busy you buy SEO services which basically do the above for you.

How Safe Is Your Business From Bad Reputation: 5 Simple Strategies To Cope

How Safe Is Your Business From Bad Reputation: 5 Simple Strategies To Cope

Reputation is a concept that every business must place at the centre of their offerings. Good reputation is everything in the business world and especially so for the small to medium size business sector.

But what is reputation exactly?

This seems obvious when written in black and white, but is it? Reputation according to the dictionary is:

“the opinion that people in general have about someone or something, or how much respect or admiration someone or something receives, based on past behaviour or character.”

Put like that it seems a fairly easy thing to manage, and to an extent one could argue it is, when we are dealing with a singular person off-line, in the physical world, without the ability to rant or rave to others easily.

This environment, the “closed-loop” was the game for businesses for years, we only had to concern ourselves with individuals and ensure they had a great customer experience or service. If the experience didn’t live up to their expectations they may have told a few close friends but generally the bad reputation would have stopped there. It was only in crisis situation when the mainstream newspapers got hold of a story and sensationalised it that a business had a large scale reputation issue on their hands, where a PR firm would be called in and paid lots of money to fix it.

However, this has all changed, not the mass media, that’s still strong, but the singular customer telling a few friends has changed, it has changed because now the singular customer will voice her opinions about a hotel service on Facebook, or Twitter and you know what? Things can soon escalate out of control and the small to medium sized business can have a big problem from a small start.

Social networks are by default particularly adept as facilitating gossip, and the majority of us love a good rant and rave. It is often the extremes that get amplified, either positively or negatively. Added to this we all suffer from Herd Behaviour, in that if our friends start moaning and creating bad reputation about a brand, we are likely to “jump on the bandwagon” too, regardless of our experiences, to a point.

5 Simple Strategies To Cope

  1. Create Good Service

Naturally avoid creating bad reputation in the first place at all costs. This like sounds basic stuff but I am amazed daily by exceptionally bad customer service, be it a phone manner, or an employee, or the way a shop assistant talks to me. If people have great services and receive excellent products a brand is unlikely to receive bad reputation, in fact it is likely to receive praise on-line!

  1. Monitor Using Google Alerts

Google alerts are an excellent way of being notified when Google (the great “Digital God” organising all of the Worlds information) finds information you are monitoring. With Google Alerts you can set it up to monitor keywords and be told if and when those keywords are found on the Internet. Monitoring your brand name is essential at the bare minimum. You can also use Google Alerts to monitor your competitors, and tons of other very cool stuff.

  1. Monitor Google Search Engine Results Pages (SERPs)

Everyone has Googled their own name surely? Though this seems glaringly obvious to some of us it is in fact not so obvious to all. This is something you should do on a fairly regular basis for your brand name and services. Keeping control of the front page of Google for your brand name is an essential activity. If you find bad reputation entries here it is time to consider some reputation management activities.

  1. Google Maps and Reviews

Google also likes to pinpoint on a map every single business on the planet, and your business is no exception. Even if you have not requested for it to be added, and created the map entry yourself it is likely someone would have already done this for you. Have you claimed it? Do you have access to edit the entry? You really should have control of your own business entry on Google Maps so you can at the very least put across the key things you wish your business to be known for. In addition you should keep a close eye on the reviews for each entry. I’ve enjoyed posting some bad reviews myself for local businesses, a garage in one instance provided terribly bad service, and my review is there for the whole world to see, in fact others joined in on the rant. This of course appears #1 on Google for their brand search – not good!

  1. Twitter Keyword Monitoring

Twitter is one place where gossip and ranting and raving is very much at home, this is where an ideology (be it positive or negative) can really get some traction. Every time I look at my Twitter stream I will see someone, or a collective of people, having a good old rant. It could be your business they are talking about! You do not have to be an active user of Twitter to monitor it, you don’t have to take part in the conversation itself and spend hours each day creating tweets, but you DO need to be aware if your business is being talked about, and more importantly know what to do about it, if it is! I personally use Hootsuite and I set up columns where I monitor client keywords to ensure I’m always in on the conversation should one arise.

There are many many tools and other places that you should be looking at, really, many many, but these 5 are a great starting point for you.

 

Audana Ltd is a full service digital consultancy offering social media, web design, search engine optimisation, marketing, e-learning, business growth and training. Audana prides itself on providing digital solutions that attract, engage and convert customers into sales.

Photos for web design

Photos for web design

Stunning image isn’t it?

This is just one of many I wanted to share with you.

Interestingly web designers are always looking for quality images, and always high-resolution images and of interesting content.  Traditionally we’ve commissioned a professional photographer to go on site and generate a lot of bespoke images, or alternatively we can go and buy images from sites like this one. However, often those options are simply too costly for small businesses to handle and we have to look elsewhere.

One of my current favourite places can be found here, it contains amazing imagery and the images are free to use! There is a creative commons license which states:

All photos published on Unsplash are licensed under Creative Commons Zero which means you can can copy, modify, distribute and use the photos, even for commercial purposes, all without asking permission.”

Enjoy.

Why You Should Use Video To Help Sell

Why You Should Use Video To Help Sell

Ask any successful internet business owner what is the most important factor that determines their company’s success and they will tell you it involves driving traffic to their site and converting those visitors into sales on an increasing basis. In the internet business world, the number of sales relative to the total number of visitors is known as the “sales conversion rate.” The importance of a good sales conversion rate cannot be overstated. So creativity in your marketing strategy is a must. (more…)