Where have all the good times gone?

Where have all the good times gone?

I’ve not started reading this yet, but for sure I will. I shall read this beginning very soon for this was a gift from a guy I have met but twice, for very brief chats, likely a total of 6 minutes, the third occasion we met he handed me this book.

I met Kevin in a pub, he came to watch a band I play keyboards in. After hearing about my background in the audio industry he suggested I might enjoy to read “Where Have All The Good Times Gone?” (you can buy that book through that link).

These sort of encounters are quite wonderful, and I thank you Kevin.

 

Problem solving sheet

Problem solving sheet

Problem Solving Sheet? Joking aside I find this amusing as it we’ve all been here and done it.

So, how do you solve problems, do you work through them one piece at a time or do you find yourself getting distracted along the way?

These days I’m pretty good at looking at the bigger picture and breaking things down into very small elements, that I then tackle individually. You can do this by categorising problems into chunks. You can use a whiteboard and put the all the elements into main categories and then break each category down into sub-sections. Sticky notes can even work quite well as you can shift the small component around until it fits in its best home.

I think much of this problem solving is down to basic project management, working through and finishing one small step at a time, which then allows us to move on and complete, or solve the next problem.

Chris Hambly in New York

This is just a random post of a picture I quite like taken by a friend of mine C.C. Chapman

This was taken on one of my many visits to NYC. I’ve frequented NYC many times for various social media and search related events, both to attend/present, and also to host.

Hey baby, if you can make it in New York, you can make it anywhere.

Happy New Year to you also!

🙂

 

12 key on-page SEO factors that search engines (and users) love

12 key on-page SEO factors that search engines (and users) love

I stumbled across this very good SEO factors infographic that I thought I’d share with you, as it provides a great summary of the important things to consider regarding on-page SEO. I’ve extracted the main points from the image and written them as text also.

  1. Leverage SEO friendly permalink URLs – You want your page’s URL to be short and keyword-rich. Avoid ugly URLs, like backlinkto.comp=12343. Google has stated that the first 3-5 words in a URL are given the most weight.
  2. Start title with keyword – Your title tag is the most important on-page SEO element. A SEOMoz study found that pages that started their title with a keyword ranked higher than those with the keyword in the middle of the end of the title.
  3. Dazzle with Multimedia – Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two user interaction-based Google ranking factors.
  4. Use outbound links – Outbound links to related pages is a relevancy signal that helps Google zero-in on your page’s topic. An industry study by SEOWizz.net found that adding outbound links to authority sites (like harvard.edu and Wikipedia.org) boosts a page’s rank in Google.
  5. Drop keyword in first 100 word – Your keyword should appear in the first 100-500 words of the article. Putting the keyword early in the content emphasises that your article’s content is about that keyword.
  6. Wrap your title in an H1 tag – The H1 tag is your “heading tag”. Most blog platforms (like WordPress) automatically add the H1 tag to your post title. But some themes override this setting. Check your site’s code to make sure your title gets the H1 love it deserves.
  7. Page loading speed – Google is on the record as saying page loading speed is an important SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Make sure it loads in 4 seconds or less for your page load: a study by MunchWeb stated that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.
  8. Add modifiers to your title – Adding modifiers like “2013”, “best”, “guide”, and “review” can help you rank for long-tail versions of your target keyword.
  9. Use social sharing buttons – Social signals are becoming a larger part of search engine algorithms. A study by BrightEdge found that prominent social sharing buttons can increase social sharing by up to 700%.
  10. Post long content – The SEO adage “length is strength” was supported by a SERPIQ.com industry study that found that larger content ranked significantly higher in Google. Aim for at least 1500 words when targeting competitive keywords.
  11. Slash bounce rate – A bounce (when a visitor quickly leaves your site) is used by search engines to gauge a page’s quality. Google can use the Google toolbar, Chrome browser, and Google Analytics data to determine a page’s bounce rate. To lower your bounce rate add internal links, write compelling copy, and invest in clean site design.
  12. Sprinkle LSI keywords – LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possible quality). Find LSI keywords using “searches related to…” at the bottom of Google search results, or by entering your keyword into Google Adwords Keyword Tool.

This article negates some other important elements such as image naming and alt tags, but more of that in another article.

Internet User Trends In The UK

Internet User Trends In The UK

Internet User Trends In The UKBy the end of June, 2012 it was estimated that there were 52.7 million individuals using the internet in the UK, representing just over 84% of the total population. Roughly 33 million individuals were accessing the Internet on a daily basis, or more than double the number (16 million) who were using it in 2006. Additionally, 87% of all Internet usage in the UK was attributed to individuals between the ages of 16 and 24. Another 32% were using the Internet to make phone calls and engage in video chats.

Current Internet user trends indicate that usage growth will continue in these areas with the most significant growth being in mobile access or accessing the Internet with a smartphone. This is another digital technology that continues to grow in popularity throughout the UK with approximately 62% of all Internet usage being found in this area. Middle and upper class individuals are accessing the Internet on a regular basis and using it for a wide variety of reasons with communication being the primary one.

Compared to other socioeconomic groups, 92% of middle and upper class individuals were accessing the Internet at least once every week of the year with online transactions being the leading activity among this demographic group. It would appear then that this consumer group has no qualms with bringing their consumerism to the world of online businesses. However, from an e-commerce standpoint, there is more to be said about their online buying habits. One of the most prevalent habits is a heavy reliance on numerous consumer reviews.

A study that was conducted by Ipsos Global @dvisor and Ipsos OTX revealed that 81% of those individuals who access the Internet claimed that these online consumer reviews were a primary influence when it came to their purchasing decisions. Additionally, webmasters who specialise in UK website design and UK website development are aware of these statistics. So they target those online business owners who are not focusing enough on their content marketing and search engine optimisation to attract more consumer traffic.

Video content that targets different consumer groups is another area that is rapidly growing in popularity among those consumers who access the Internet on a regular basis. YouTube is the primary driving force in this area of Internet marketing and now ranks third in website popularity behind Facebook and Google UK. UK Internet users are now spending nearly 185 million hours accessing and watching YouTube videos. Needless to say, this Internet user trend is becoming a dominant force among UK consumers.

How Does Blogging Help A Business?

How Does Blogging Help A Business?

How Does Blogging Help A BusinessHaving the ability to reach a global consumer audience via the internet has made competition among similar businesses extremely intense in many industry segments. As a result, online business owners are continually searching for more effective marketing tools that will help them keep up with their competitors and generate more sales in the process. One such method that is becoming extremely popular among internet business owners is blogging or the posting of discussions and publishing of information on the World Wide Web.

Today, the business blog has become an important and popular company marketing tool for communicating with the consumer as well as company employees. The primary purpose of blogging is two-fold:

First, the sharing of expertise and knowledge enables the consumer to make a more well-informed purchasing decision.

Secondly, blogging helps to build brand authority within one’s niche, while simultaneously building brand recognition and increasing website traffic.

However, there are other ways that blogging can benefit your small business and help you keep pace with your competitors which include:

• Creating awareness for a little-known or new product or service
• Improving your business’s ranking in the search engines
• Influencing consumer opinion
• Openly engaging your customers in a forum type format
• Positioning you among your customers as the industry expert

In addition to these benefits, small business owners can hire a UK website design or UK website development service to create and launch a blog if they decide to incorporate one on their website. Plus, there are software applications that make maintaining your blog a simple process. All you need to do is open the application, write down your information, link what you have written to the provided resources, and then publish it to your blog. So this can easily be incorporated into your UK content marketing strategy.

One of the biggest benefits of blogging is the fact that it is a very cost-effective method for improving your visibility and web presence. For the small business owner who does not have the time or the money to invest in UK E-learning or a web designer/developer, this is an inexpensive way to create brand recognition and improve your web presence. Being able to update your blog saves you the expense of hiring a webmaster and a considerable amount of time in the long run. Most importantly, blogging enables you to share your knowledge and expertise with your target audience, which is a huge benefit for you and your business.

Cornwall: Business Strategy & Internet Solutions Course

Cornwall: Business Strategy & Internet Solutions Course

Here’s is one to keep your eye on. I’ve started a new network in the darkest depth of Cornwall. Cornwall can often be mistaken, very wrongly, for being so far South that nothing happens outside of tourism.

What utter nonsense, in fact Cornwall is absolutely rammed with talent, incredible talent that is equally comparable to the South East, easily! This talent manifests itself in a variety or entrepreneurial small business dotted around the county.

I know this as I’ve been networking, and making it my business to find out about all these amazing businesses.  This new network, the Cornwall Trade Network is the glue, it’s connecting businesses and supporting them, and offering business growth and digital marketing solutions through various third parties.

Business in Cornwall

Women Drivers in Saudi

So it seems there is all hell kicking off in Saudi today where, wait for it….   WOMEN have been seen driving in the streets!! OMG, can you imagine this? What the hell is happening here, WOMEN are driving, HOW DARE they, I’m totally in shock and not really sure how to take this information on board and process it.

What’s the hashtag on twitter for this? – we need to help out.

Try these: #saudi @Saudiwoman @HashSaudi @Saudi @UKinSaudiArabia