The Consultant’s Fear

The Consultant’s Fear

When I was in my impressionable early teens I used to do a lot of this skating and was actually fixated on it. (This is me now today at 50)

There was a place called Skate City in London that for a young skater was the ultimate place to visit. I yearned to visit that place and kept on for years to my parents about going there, which was a 5 hour trip in the car.

When they kindly saved up enough money and took me to London and to this incredible skate park I actually froze, and was overcome and overwhelmed with shyness..

I was so scared and didn’t feel I was worthy enough, didn’t think I had the skills, didn’t have the confidence, just felt a total small boy from a rural town out of his depth with these pro skaters all around me everywhere.

So I didn’t skate….

Of course my parents tried to hide their disappointment, I felt it, but I was more disappointed in myself than them on me, I felt awful and embarrassed.

So in hindsight of course I had the skills, of course I was worthy….

What I didn’t have was confidence, I didn’t have mindset to just get involved and embrace the fear..

I didn’t believe in myself enough to jump in with the big boys….

I learnt that at a young age fear is to be braved…

Fear is the doorway to great things…

I’m glad I did because I know that that feeling is just my own self worth fucking with me, and I’ve managed to manage it ever since.

It rarely fucks me up anymore.

What about you?

Chris You’re So Lucky

Chris You’re So Lucky

“you’re so lucky” or “you don’t have to worry” are two phrases that actually mean “I’m too lazy to do the work”.

I hear things like “you’re in great shape”. (And I am for 50 years).

“you’ve a gift for selling” (yes I am good at this).


“Not everyone is like you” (this is true too).

These are all phrases which talk about the person using them, and if that’s you I hope you realise it.

The fact is actually that I give up and sacrifice way more than most people do, in order to achieve what I want.

For example, take food.

I don’t eat carbs and zero sugar, well very minimal amounts. This makes my mind very clear, I burn fat for fun and I don’t gain weight. This means I can eat the things I like such as cheese and meat fat. This was a life changing decision.

I fast for 14 hours every day.(every day).

I don’t drink alcohol. So when you’re out getting drunk and wasting the day after I’ll be busy working on my next goal.

People say “Yeah but I relax and tell the truth and network this way”. – bullshit, find another way.

I give up toxic people.

Yes I don’t give toxic people the time of the day, if they serve no purpose in assisting me in some way.

I give up business activities that do not work, or help me progress.

There are more but you get the idea?

I’m not average because I practise being not average.

This is how I make it look easy, through giving up and sacrifice.

Mostly this is all down to sheer bloody mindedness and determination.

Find your determination, find your fight, find your goal.

Social For Brick And Mortar Clients

Social For Brick And Mortar Clients

I can help with this somewhat as I’m pretty qualified in this area.

Long story but I owned a brick and mortar business, taking it from failing and turning it around to a very profitable business that I sold, after just 5 years.

It was a tourism based boat rental business. (I’ve actually written a book about it).

Now, what I will say is that I come from a long history of social media / digital experience, my first online business started in 2000, and I become a social media consultant in 2008 (I hosted some of the first conferences for social media in UK, back in 08,09,10,10,12), so if anyone knows about digital and social I do.

Now, here is the pain that a lot of “social media managers” wont like to hear.

Yes, I deployed digital activities in my brick and mortar business BUT, I’ll be honest I found “social activities” almost a complete waste of time, in terms of return on investment.

Again, don’t get me wrong, I did deploy digital activities but those activities were mainly focused on Google Ads, and also partnerships with other local businesses (links from websites, to better my SEO).

In addition I also used offline advertising to join up with digital, so think coupon codes and special links for tracking in guide books etc.

I also made a lot of business connections with other local businesses.

Pure social activity? – just a few pictures now and again on our FB page.

Activity on Trip Advisor? – Yes I absolutely made that a sales channel for us, and hit number one in our area.

The summary here for anyone reading is that, digital worked for me using Ads, because i could pay, set and forget, and it hooked into people already searching for a service with intent (google). I knew for a spend ox xyz I would generate business of ABC, and this is what all business owners want.

So, the nuts and bolts of this is link up offline activity to the clients websites. What small businesses need is more of a consultant role to help them through this, not just selling social media content campaigns – but understanding what they really need for more sales.

Social media managers can be disingenuous

Social media managers can be disingenuous

Unpopular post incoming..

What a lot of Social Media Managers miss is that the only thing small businesses need is more sales.

Small business works on very very tight margins (I’ve had my own and assisted hundreds) and if you sell your social media services as the holy grail for them you are actually being disingenuous to them.

I understand you want to manage social media but a lot of these business owners have no clue and “think” you’ll bring sales.

Instead what they “need” is a consultant mindset where you discover how to make them more sales as efficiently as possible.

Naturally the larger the business the more chances that more cash is available for trying social media content to build awareness..

Be the adult, and don’t use the line “oh that’s their responsibly for sales” that’s a huge cop out and irresponsible.

No, it’s YOUR job to ensure you are really clear you can bring sales or not. It’s “yes” or “no”, not “perhaps” or “it helps”.

Now I’ll get off my soap box while you argue. 👍🤣👍

Students First Always

Students First Always

o today was a fabulous day for a few things.

I got up quite early when the sun was rising and did a fair amount of reading whilst the house was quiet (and hung over).

Being a non drinker now for most of this year I did feel kind of smug about that.. but that’s a story for another time but the benefits of that?? OMG huge!

Having read for a while the kids started to appear and I got them fed in due course by taking them out for a breakfast up the local restaurant.

It was then time for some exercise which saw me get a decent quantity of swimming done.

The afternoon was super good with a couple of hours of planning on our courses.

Most of that planning revolved around measuring what is important to us, which in a nutshell is results for our students.

In fact that’s the primary measurement of success for us.

Student results.

We have a growing FB group with some amazing people in where we tend to drive some of the focus.

Let me know if you want to join, or alternatively you’ll find the link in my bio.

Essentially if you want a career as a Social Media Consultant I want to know about it because we can help you accomplish that.

This is also true if you are a Social Media Manager, because in this case you have the potential to earn a lot more money for a lot less work by transforming into a consultant.

We’ve also opened up the entire Academy for a low monthly fee. This will make over 16K worth of course available to you at your finger tips as of right now!

We’re on a mission.

I Don’t Usually Come Up With New Year Resolutions

I Don’t Usually Come Up With New Year Resolutions

I don’t usually come up with new year resolutions..

Or even “when next year starts I shall” [insert some kind of wish]…

You know the standard “lose weight”, “start fitness”, “smile more”, etc….

The way I think about it is this is…

I don’t need a new year date to start my plans…

Because I 100% dream, plan, build, dream, plan, build, repeat… continuously…

I have big goals in place that I am constantly visualising, thinking about, dreaming about and acting on to make happen…

I have tasted success in so many ways already, and I’m more hungry for more every day…

Because if you’ve experienced success it’s kind of addictive and you want it again and again… (You should insert your own definition of success here)…

Success on a personal level for me is incredibly well rounded children that are healthy and passionate, financially solvent and determined…

Success on a business level is growth and making an impact on other people’s lives…

My advise to you is begin immediately if you have dreams too…

Don’t wait until January 1st of a new year…

Waiting usually indicates you don’t want it badly enough, you’re lacking desire…

And it’ll probably be short lived and fail..

What’s your view on this?

Chris You’re So Lucky

Social Media Qualifications? You’ve Been Brainwashed

The fixation on qualifications is an out dated way of thinking and one that so many people have been conditioned to think is “what should be done”.

This is sometimes difficult for me because I used to be a university lecturer and degree author..

Yes I did actually write degrees…

The thing is education and studying is very powerful, and I don’t mean that lightly, I mean it can be life-changing.

However, studying to get a qualification, for the certificate/paper is not life-changing…

As an example I have a program where the outcome is to get social media managers to 10k/month..

The point of this then, or the outcome, is not a qualification…

The point is 10k/month from doing work for clients…

Would you rather have 10k/month or a piece of paper?

A client does not care if you have a qualification, nobody is going to say can I see your piece of paper please…

This may be the case in some traditional occupations (i.e. the ‘job” market) as a way in, like maths and English requirements to begin studying as a nurse..or medical degrees to be a Dr… That makes total sense.


If you don’t want to be an “employee” believe me in the world of business nobody is ever going to be bothered about a piece of paper…

All business owners want (your clients) results, results, results…

You’ve been brainwashed if you think it is qualifications…

Of course if you want a “job” you’ll need to play the game of getting a piece of paper, but even then only in some industries.

If you want to be your own boss and create your own legacy forget the certification and start servicing clients already.

Don’t Get Boxed In By The Definition Of A Social Media Manager

Don’t Get Boxed In By The Definition Of A Social Media Manager

The definition of a social media manager is broad and personal and is what you want it to be.

Don’t ever be pigeon holed to earn by definitions…

For example below is a list of 13 leads that have landed into a builders inbox.

I sent these leads using Google PPC and a beautiful created (highly simple) landing page funnel that converts.

The costs for this to the builder is 1200 bucks per month (this includes my service fee and the couple hundred bucks ad spend).

So to keep the math simple the builder gets a prospect (highly warm, almost red hot) for an appointment for about 100 bucks. (13 prospects in this current list).

If you look at the job list here that has been requested for a quote it amounts to over $1,000,000 worth of jobs (one quote is for development of 5 homes!!!) Even just one of these jobs landed would cover the cost he has spent with me multiple times over.

It works because people are actively seeking something on Google, they have pain they want fixed. It also works because he sells a product for a chunk of change, so do Life Insurance companies and Dentists… Etc..

This is wrapped up under the banner of social media because in the clients mind it is all social media to him.. and that’s a great way to get work…

You know “yes I do social media, what you need?”….

I am only posting this here to help you realise there are multiple ways to generate income as a “social media manager”…. Do not get pigeon holed by definitions.

You may not want to run ads for clients and that’s fine, but believe me it’s low maintenance and highly profitable for you and your client.

Hope it is useful, join my FB Group if this interests you..

What’s The Worst Thing That Can Happen?

What’s The Worst Thing That Can Happen?

The military wasn’t for me…

It’s not that I hated it, there were some good elements but being so young when I joined, just 17, I didn’t really know myself and just found myself going down that road….

When I came out a few years later I found myself without a job and just kicking around for a while…

Literally I just played guitar and bummed around enjoying the new found freedom…

I had no real plans, and no big expectations of anything outside playing guitar and being in bands…

So when a band mate asked if I wanted to teach at the local college I really had nothing to lose, so if I failed I’d be in the same place I already was, nowhere….

So I went for it, with not experience, no qualifications..

I just went full on and grabbed it by the balls…

Nothing to lose…

And I guess that mentality has stuck with me….

“What’s the worst that can happen”

You fail? So what?….

I’m pretty sure a midlife crisis is never going to happen to me because I’ve never had an expectation of anything….

I didn’t have a map or bucket list….

It is not that I don’t plan, or make goals, because I do, but when you’ve started with little and you’ve experienced hardship and seriously difficult periods you realise that those times are our strength…

When I make things look easy these days, whatever that is, it is of course the 35 years of failing that has made me an overnight expert…

You can’t learn that quickly ..

You can’t even teach it…

You have to experience it …

In fact success is impossible without failure….

When all is said and done if you’re fearful of change you have to ask yourself the question:

“what is the worst that can happen if I try this and fail”…

Do you relate in this, and more importantly, do you allow yourself to fail?

Harness Your Regret And Start Working For Yourself, Right Now

Harness Your Regret And Start Working For Yourself, Right Now

Regret. It’s such a powerful emotion, and can be destructive if allowed to run rampant. However it can also be useful if harnessed correctly, if cast in the appropriate perspective. For instance, I regret not looking after my body better when I was younger. These days my joints ache more than is necessary. However, the crimes against my body happened in my youth, so all the regret in the world is not going to change anything. 

Therefore I harness my regret and use it as a powerful motivator to change my life for the better now. I use it to encourage me to eat well, to practise yoga regularly, to take time for me. I have used that emotion to my benefit now, and feel physically and spiritually stronger for it.

The same principle can apply to any other regrets you may have. Like not starting your own business sooner for example, or perhaps for not being more available for your kids when they were younger. If you’re regretting murdering someone then there’s not really much I can do for you, turn yourself in. 

But if you’re wallowing in self-pity because you didn’t have the courage to pursue a business venture that would have been awesome, or you’re full of remorse because you missed bedtime stories for a few years because you were tied to your office desk, or commuting, then that’s more encouraging. The great news is that you can harness those regrets that may be lurking in your conscience, and use them as a powerful motivator to change your life for the better, right now.

Be good to yourself

Whilst I say ‘right now’, I must caveat it by saying that the process will start right now. You probably won’t want to quit the day job immediately; after all, you’ve got bills to pay. However you can certainly start preparing yourself right now, and it begins with acknowledging and accepting what has already happened. You have already made your choices, based on whatever priorities you had before. Whether they turned out to be the best choices you could have made is largely irrelevant, other than to take note for the future so you don’t repeat such choices. If they were, in hindsight, bad choices then so be it. You cannot change them now.

Holding on to a sense of regret will only hold you back as you attempt to move forwards. So be kind and forgive your former self for whatever happened. We are our own harshest critics and can say the most hurtful things to ourselves. We know that speaking like that to our children will only be harmful, right? So don’t do it to yourself. Speak with kindness and understanding, and positivity.

Harness your emotions

Now imagine that you are a rancher. Yes, a rancher. Cowboy hat, denim shirt, chaps, the whole nine yards. However it’s your first day on the job and you’re looking at a wild stallion bucking around the paddock, and your ass is twitching. How can you possibly harness the raw power of that animal and bring it under your control? Well, you won’t do it by just thinking about it, nor will you manage it first time either, so cut yourself some slack and expect that it’s going to be a process, and it will take time.

The stallion is your regret, and its hooves are the associated feelings of self-loathing and doubt. Studying those feelings and speaking about them in a gentle, soothing tone is your first step. Recognise their patterns and come to understand them. You will see that they are simply based on frustration at yourself because you have higher expectations. This is such an important realisation because your perceived weakness is actually a distorted reflection of the ambition and strength you have. 

As you think more deeply about why you are experiencing regret you will begin to see that it is a feeling of frustration driven by your own desire to do the best you can, for you and for your family. Suddenly the flailing beast seems less intimidating and has less control over you. You are now ready to start exerting your control.

Saddle Up

It’s time for you to take the next step on your journey. You began with a nod to the past, to identify what is really driving you. You tamed the beast. Next is to haul yourself up and decide on your destination. You always wanted to work for yourself because it would give you the freedom to make your own decisions, be your own boss, be adventurous, manage your own time. These are the targets that you regret not hitting before, so re-focus on them now and make your plan.

Running your own business, whatever its size, is a challenge. The emotional cost to you will be significant. The planning, the fretting, the enormity of realising that you are now responsible for everything. These are all costs. But the returns you get are astonishing. The joy of seeing your creation come to life, then the challenge of nurturing it and the reward of finally living the life you always wanted to live. The time you have to spend with your family, because you only have to answer to yourself. These are the returns. 

Once you have learned to harness your self-destructive emotions, like fear and regret, and turn them into powerful motivators, then you will discover an inner strength you never knew you possessed. Feelings and emotions are a part of life and we would not be human without them. But rather than taking them at face value and framing them as negative experiences it is much more helpful to use them as a force for positive change. Harnessing your emotions to help you achieve a more prosperous and contented future is totally within your grasp. The only regret you will then have is, of course, that you didn’t do it sooner.