Social Media Mentoring

Social Media Mentoring

Oh, okay. We are live on the social media consultants Facebook group and also simultaneously on Instagram. Nice. Looks like with, or good joke has joined. Amen. To see you. Alrighty. Cause some coffee. I’m here for about 20 minutes, 25 minutes. And um, maybe talking about the importance of mentors and mentorship and, uh, I’m gonna take you on a journey through one of my, uh, stories that’s happened in life and hopefully that you can, um, in the hope that you can draw some parallels with your life about it. Mmm. So cool. Um, so the importance of mentorship and mentoring, you know, it’s like, it’s one of those things which a lot of people talk about. Um, Vandy around has been important, but not an awful lot of people do. It actually is one of the things that I’ve discovered, um, which is kind of strange. Um, but I think that’s a lot of time.

(02:11):
That’s because they’ve never been in a situation to grab it with both hands and, um, realize quite how empowering it can be. Um, to have somebody, um, believe in you. Somebody’s got your back. Um, uh, so that’s what I want to talk about today. Um, and you know, like when, when there is somebody that believes in you, who you consider to be of, um, of great value in life, you respect them, you, you, um, you’re really blown away by what they do, how they do it. And you also can kind of imagine yourself that you would like to be in that situation too. Um, it’s actually, uh, an a fantastic thing. It’s really a super thing to be holed actually, uh, because you sort of future vision where you’d like to be, um, you know, and that comes from, from Falcon where you want to be in life really.

(03:14):
So I want to talk about when I was a lot younger and um, so the story goes but high also service, uh, in [inaudible], wherever that is on Instagram. Hi. Um, so the life story I want to talk about is, um, I’m going to go back a long way here and um, and, and talk about when I became a teacher, uh, initially, uh, Danny, hi there. Uh, so, so going back a long time now, I’m now 50, uh, but I want to go back to my twenties. Um, so back in the nineties, I had, um, I’d come out of the military. I’ve been in the military for a few years and, uh, and despite the training, which is great, I was learning how to, what I learned how to serve as helicopters, all things. Uh, so I was, had an electronics background. Um, ah, but I found I was never really that suited to the military.

(04:12):
I was far too creative. I had far too many ideas of my own, far too entrepreneurial, looking back on it. So I didn’t last a great deal of time, but when I came out with that, I was, uh, I was working in bands. And, um, by the way, if you can see this just drop a like or a wave or something, it really helps to know if anyone’s there. So I can just say hello to you guys. Um, so yeah, I, I came out of this, this out of the military and I was kicking around in bands and I was doing some work in some studios, helping to fix studios, lifting the lids off, mixing desks and figuring out what was wrong and looking at wiring looms and all the plumbing and stuff, electrical, plumbing. Um, and I was in this band with, uh, with a music, a music teacher, and he was, uh, what I would say a prolific musician.

(05:03):
Um, I was merely like 24, 23, 24. Uh, and I was in a, I suppose a dark place. I was in a kind of a dark place actually at the time, you know, because it was like, what am I going to do in my life? I’m in my early twenties. Um, I’d just come out of the career limit of the military cause that wasn’t suited to me. And I think the, you know, like what am I going to do? Um, and I know I wanted to do something related to music at the time anyway, but I wasn’t really doing an awful lot. I was doing a bit of guitar teaching, a little bit there, a little bit of studio servicing, but I got into this band, which was a working band. And um, and this guy was much older than me. He was a good 20 years older than me.

(05:43):
He, uh, and he’d recently quit a guy by the name of Bob actually, and he’d recently quit teaching to concentrate full time on his band. Uh, and I was in the bandwidth and I was, um, I was okay playing guitar, but I was, you know, it wasn’t amazing, but I was not a good idea and I could read a little bit of music. And this guy was a prolific reader and he was in a working band now and a working band. It’s sort of band whereby you get given the sheet of music on the way to the gig, you know, like we were in the, in the van on the way to a gig and you’d say, Hey Chris, we’re going to play this. And I’d be like, Oh my God, how can I do this? He’s like daunting task, like, um, incredibly daunting, uh, to learn and sort of almost sight read this stuff.

(06:29):
Um, but anyway, I did that for a good six to seven, eight months. We were working all over the country in this berm and he was about to start teaching again, have having had is a year out at a local college. And, uh, he said, Chris, I’m going to start up some sound engineering courses and I’d like you to come and teach women teach, you know, like, and uh, like, sorry, did I hear you right? You want me to come and be a teacher at the local college? I how young in my twenties, like 23, 24. I said, no, forget about you. Like I’ve never done that. And I had to do it. I would just, I was full of like, why would you even ask me? Um, and I think at the time looking back, he, he, you know, I used to talk about things in the studio with him about like how an effect pedal works for a guitar or how the mixing desks work.

(07:20):
And I think he understood quite early on that I had higher lacquer and Macquarie is it? Uh, Lachlan aren’t Larry. Uh, and I think you understood quite early on that I had a knack for what I would call synthesizing, um, quite complex subjects into layman’s terms and explaining them to people, which is obviously a good trait of teachers. Um, and also I could find it quite motivating, you know, so, um, anyway, he persisted and persisted and persisted forever. And, uh, I don’t know how many times he came to see me. And, um, I eventually caved in. I said, okay, I’ll give it a go. And he actually, and I looking back on it, he, he saw something in me, which, uh, which I didn’t, I just didn’t know at the time that I had in me, you know. Um, but I had nothing else to do, so I thought I’d give it a go.

(08:15):
So I went along to the first day of college and I can remember, I remember walking in the first day of college, never had teaching qualifications or an experience to this, to, uh, to room full of students who were there for, they’re there, they’re there, they’re sitting gills, they’re state verify qualification, um, on the, the front to, to, to introduce them. Like, guys, I’m your teacher. And, uh, and I was just like crapping myself, you know, like unbelievable fear. Um, anyway, after the first hour and a half, I started to really get into it and unliked it. And I sensed that there was a good vibe in the, um, in the classroom. And, and I, and I think being a musician as well, you get too used to being in front of people. Um, and you can kind of get to read an audience. Uh, and I could read, um, I could read their vibe, you know, and their emotions and like, it was a great feeling.

(09:16):
And actually after that day of teaching, I was actually wiped out, but I really enjoyed it. It was like incredibly rewarding. Uh, anyway, to cut a very long story short, I stuck with it. Um, and I’m glad I did because to blow my own trumpet, I actually, um, was really good at teaching and I took to it like a, like a duck takes to water and it, and it really suited me. Uh, and um, so the first year we started off with like I think 20 part time students. Anyway, by after two or three, four years, we were up to like 150 students full time, three or four different qualifications. And what I discovered was that I was a, an entrepreneurial academic entrepreneurial trainer, teacher. Um, and I was writing courses. I started offering courses. Um, and the, the point is that, um, he was a mentor to me, you know, and, and I didn’t realize it at the time.

(10:16):
I just didn’t understand that he could see something in me, which I obviously couldn’t. Um, and I, and I think that’s what makes a good mentor and I think it works for us when we’re able to embrace that and embrace our fears. And that’s what I’ve done ever since then. And actual fact that was a monumental, uh, milestone in my career because after that, I, uh, I ended up teaching in, in universities. It became a university lecture and I offered degrees, uh, up to undergraduate level and also master’s level. Uh, and I along the way, I thought I better take this a bit seriously. Um, so I, after a few years I enrolled straight into a master’s course myself, which was in online education. Uh, and I studied that part time for three years. And at the end of that, um, three years studying process of being a student online.

(11:10):
And now this is like back in, um, they’re like 99, 2000, you know, um, for my thesis I developed an online school, so you can imagine, you can imagine right now, and this was an online school for teaching people how to make records. Cause I’d had, you know, good six years by then in the industry of teaching and qualifications and stuff. And also practicing being a musician and a studio guy. And I launched my online school. And, um, and you can imagine back in the year 2000, 2001 if you talk, someone says, what do you do? Or you say, well, I do some teaching, but I’ve also for my thesis, which I ran for the first year, um, I, I did this almost school and then after the thesis I kept it running and started charging people money to take the courses. And like back in 2000 2001, if you mentioned the idea that it’s an online school, people are like, what?

(12:01):
You know, I mean this was like back in the days of modems when you connect up through a phone with a little node and making squeaky noises. It was like, what are you talking about? And online school, it was rocket science, right? So it was like an early adopter of, of creating online courses and online community. Uh, and that’s what my masters was all about. Uh, anyway, I, so I ran that. Um, I ran that school for um, eight years. Uh, I moved different parts of the world. I ended up living in Italy for a number of years playing rugby for Milan in Italy. You had amazing time cause I was working from anywhere. I was geographically independent, a nomad almost. It doesn’t, it didn’t matter where I was. I chose Italy cause I liked it. Um, and then to cut another long story short, after running it for eight years, somebody came along and wanted to buy it.

(12:50):
Uh, so I sold the school. I mean at first when someone came along and said, we want to buy your scores. And I, she was disbelief. I just couldn’t believe somebody was like wanting to buy it. And um, and uh, anyway, come along at the right times. I start having children with my wife and we needed it. We needed a house. So I sewed it. And, um, and since then I’ve been being consulting, uh, because after having run an online business for eight years, you really get an idea of how to, how to market and how to work online and be a consultant rather people. So I started doing my, I did for my school. Uh, all those skills that I’d learned, I started doing that for other businesses. And that’s when I really started earning, um, serious amounts of money. Um, you know, five figures a month, quickly, easily, you know, six figures a year.

(13:38):
I mean, it was, you know, it was, it was a lot of money. Um, anyway, so the point I’m telling you this is, um, I, somebody saw something in me, um, all the way back in my early twenties. I had no idea was there. Uh, so I’m incredibly thankful for that guy, Bob, you know, uh, rest his rest, his soul and he, he passed away a number of years ago. But I, it’s, it’s fundamentally important to realize when those milestones are staring you in the face, you know, and um, I and I took a lot of persuasion to be, to be mentored and, and it wasn’t officially called mentorship. He, he was just there. And like anytime I needed something or couldn’t understand something, I’d go to him asking the question. Looking back, it was just mentorship. He was just, he was just helping me through life. And as that’s the amazing sign of a teacher, you know, if you can find people like that in life who are willing to spend time with you and uh, and mentor you through skills, mentor you through a new career and help you, they really are to be embraced.

(14:47):
Um, you know, fully, you know, um, because they don’t come along very often. Actually these [inaudible] that’s what I’ve learned as well. These opportunities where someone’s willing to say, look, I will help you because I can see something in you. I will invest my time. Um, and perhaps you’ll pay me for that. Um, and I will, I will take you through a mentor, you and, uh, so that’s what I do. Now. I spend a lot of time with people that I think I can help. Um, and actually helping people first met primarily making your number one goal to assist people and help people is, is incredibly rewarding. It’s more than anything else because I think if you do that, and that’s what I’ve always done since that first mentorship on official mentorship. But that guy that was, um, hi there, Manny. Uh, Karen’s joy. Hi guys.

(15:38):
Um, I’ve always learned from that I’ve learned that if I, I learned from him, he gave, gave, gave, gave, told me every taught me everything. And I learned from him that that’s the way that you create value in life. And if you do that, if you give you constantly give to people, you help other people, business takes care of itself, business will come to you, finance will come to you because you adopt a, an abundance mindset of giving to people because, and it’s all about giving back. And it’d be, and that’s where you’ll be successful. You don’t have to become a cheesy salesperson anymore because if you’re constantly giving and educating people, business will come to you. You attract people, you become magnetic. Um, and that’s what I’ve learned over the years of the importance of that mentorship, that unofficial mentorship that I have from that guy, Bob.

(16:27):
Um, because quite frankly, all of the success that I’ve had in business since then has been the result of that mindset. It’s, it’s knowing that someone’s there for me. Um, you know, and he would say things sometimes to me, the like I was thinking like, why would I want to do that? That’s like not great idea. That’s, but I would try anyway. And sure enough, you know, he was older, he was wiser. Uh, he’d done it. He’d been through it already and the, he knew the pathway which w that I should have taken. Uh, so I did. And, um, so that’s what I’ve done. And even, you know, after that, when I was running my honors school and then also with consultancy, I seek out other people continuously who I think, um, will benefit me some way in life. Um, and that’s never related to finance.

(17:22):
I’m not hunting around for people that are loaded with money. I’m hunting around for people that were very, very positive mindset. People that like to achieve things. People that don’t waste time, uh, people that are productive, efficient, uh, reasoned, um, reflect. Um, but a very, very highly focused. So I’m always craving people like that and my life because I know it works and I know that people like that are valuable. They’re valued valuable to me because it helps me to continue growing. I mean, like I’m 50, I was 50 this year, right? But, and I had this epiphany that she need, like I’ve had, uh, two businesses. I’ve grown in soul and I’ve got another successful business up and running. And I’ve also got the social media, math, social media, mathew.com Academy, uh, which is new. Um, but it’s great. You’ve got a lovely community building and you guys are watching this and I’m so thankful for that.

(18:18):
Um, but the point is, um, I’m 50 now, but I feel like I’m only just beginning. You know what I mean? It’s like, it’s like you’re never too old. You’re never too young. It’s just wherever you are in your mindset right now, is it, that’s where it’s going to work. If you embrace opportunity, if you grab it by the, with both hands, it’s yours. You know? And I’m mostly, what I find is it’s not all about this stuff is not about tactical stuff. It’s not about technique necessarily. Um, it’s, it’s 80%, if not 90% in the mind, in the head. It’s just mindset. It’s looking at your fears and dealing with your fears. It’s looking at negativity that might be in your life and actually putting into a box and thinking that’s a negative there. So I can do something with that. It’s, it’s not going to affect me.

(19:14):
I can process that. And just looking at the areas of your mind whereby you control your mind to be who you are. I’ll tell you a great book that goes into a lot of stuff about this is by a guy called, um, I mean I read a lot of self development books and I’ve done that for a number of years now and I find it incredibly useful. Um, one of them is by a guy called professor Steve Peters. Um, uh, it’s called the Chimp paradox. Uh, and he splits the mind up into three things mainly, which is simplified, but there’s three main aspects. One is the human and the human is, is, is what I like to think. I’m kind of like being a human. Now I’m explaining me what my values are. I’ve been honest, I’ve been transparent. I, it’s what I want to achieve in life is where I want to go in life.

(20:00):
The other aspect is sort. So the humans really related to your values, deep values, your core values, what you believe in, what you believe to be right and how you see the world. The other one is the computer, which is like the program which fires all those responses out based on your human instinct and what you feel. And the other side is the Chimp, which is the massive emotional mind. The reactive one. Okay. Just it gets scared because it was in front of a person never seen before. It’s like, who is that person? You get them to Chimp mode, uh, you know, like, and that Chimp needs managing all right. And like, and mostly it’s the Chimp in our lives, which prevents us from progressing and achieving things because the Chimp is like someone on your shoulder say, no, you want to do that? No, that’s not going to work.

(20:49):
And it’s constantly there. So this book is all about developing strategies to manage it. You can’t suppress the Chimp. It’s powerful and it’s useful. You just need to manage it and our strategies to manage that Chimp so that you can use it to the best of your advantage to achieve, achieve what you want as a human. Um, I’m not going to go into any further detail than that, but just to say the mindset is fundamentally important. And I, and I, and, and I can’t stress how important it is with men deciding if you want to go on board with a mentor, um, or not. Uh, and, and it’s, and it’s about embracing [inaudible], embracing the opportunities in front of you and getting over the fear. And it’s not even getting over. It’s just managing it and using it productively. Um, so that, that’s the story of Bob, uh, who was an unofficial mentor.

(21:42):
He never ever said to me, Chris, I’m your mentor. It was, it was, dude, I really liked your guitar playing the button. That’s all cool, but do you want to come and teach? And I was like, Whoa. So you’re talking about, and the Chimp was like saying, no, no, I can’t teach. That’s not going to work. Like, and the Chimp was saying, no, no, no. And eventually after period time, like I said, he, he persisted and I said, okay, I’ll give it a go. And the rest is history. So it was about embracing those fears. I’ve often found that in life that um, fear is the, we all get scared of stuff. Right? But actually the other side of fear, once the event has happened, let’s say it’s lose your job, you’re like, you know, like the other side of it, it’s actually not as bad as we think it is.

(22:27):
The outcome is not that bad. Um, it’s the same with business opportunities. I had a conversation with someone yesterday, a close friend, and they were like, Oh, I’m not going to make this contract. You know, I said, well, fine, if you don’t make the contract, business opportunities are like buses. And she said, what do you mean? Like I said, well, there’s always another one coming around the corner. You know, like this, there’s always another business opportunity around the corner that you can, that will probably be more aligned to you. Um, so I think it’s fundamentally important that you, that you approach life, uh, with that kind of mindset that you in actual fact, you know, I talk about working on the business, um, and building it with techniques and stuff, but fundamentally it’s more about working on, on us as a you, it’s about, uh, improving us as a human, improving us.

(23:24):
Uh, you know, our outlook, our vision, our values, and stripping away the things that are not important to us, to where we want to go to. Those are the fundamental things I think, which, which age you to get where you want to get in life. Um, and as I said, if you have that mentality of wanting to improve yourself to be the best you actually be, um, I mean another great, another great quote. Um, and, and actually we’ve got this quote was one of our 24 25 code of conduct, uh, statements in the social media. maffia.com Academy is, uh, always whenever you are, whatever you’re doing, always be the best vision, the best version, uh, of you. So always imagine whatever you’re doing, that somebody’s there watching you, someone’s, they’re looking at you and never do anything that you wouldn’t do if someone was there watching you.

(24:20):
You know, you always trying to maximize yourself. You’re always trying to be the best you can absolutely be. And as I said, I think fundamentally the whole becoming aS so, you know, being a social media consultant, which is what this group’s about and just what social media, Matthew dotcoms about becoming a social media consultant is not anything to do with hashtags on Instagram. Instagram is not how often you post on Pinterest or what you do on tick tock. It’s not the strategies. It’s, it’s been a good you, the best you and improved you week after week. It’s all about mindset. I’m sure we’ve got structures in place to tell you what you need to do and templates and scripts in order to make sales. Um, but those things are only gonna work if it feels comfortable and if they’re aligned with where you want to be as a person.

(25:13):
I, you know, like, and I cannot emphasize how important that is. Um, because you’ve got to get out of bed every day and really relish what you want to do. You gotta be loving it. It’s gotta be like the best thing ever. You know, like, I mean, sure, it can be like that every day, but you really got to be wanting, right? What can I do today that’s gonna make me a better person? How can I achieve it? The Italians. All right, have a great phrase. I learned this when I lived in Italy. Um, and it’s a beautiful phrase. They have a phrase called Labella Figura now literally translated. It means a beautiful figure. Like you would say, Oh, that bell, if you go to, she cuts a beautiful figure or he cuts a beautiful, uh, he cuts a beautiful figure or he walks nicely, or you dance as well.

(25:56):
There’s a nice car, you know, like, but, but fundamentally they, they’ve, they use it in a wider context to mean if you’re in any situation, um, so you’re eating at the table, knife and forks and stuff. You always try to aim in life to leave the situation in a more beautiful way than that than when you found it. Not like, I mean, I find that a beautiful thing, right? You like, it’s, that’s spreading magic everywhere you go. Like, if you can add some magic, you can add more beautifulness in every area of your life, every day. Whatever you do, that’s an amazing thing to live by. You know, it’s like, because good things happen. Like, you know, you become a very likable person. People like that. You know, I’m, the opposite of that is just leaving the dinner plates there and the knife and fork.

(26:49):
I can’t be bothered walking or you know, no one likes that, you know, like, so it’s, it’s all about that. Bella, LA, LA, LA Bella Figura, you know, and that’s what I tried to do in life, as I said before, try to approach that mindset and always improve in some way and add something which is missing. Um, lots of people join here on out scream. Hi guys. Nice to see you. And I think it’s more in, uh, Facebook, Tabby and I see you here. Um, so look, I hope you’ve enjoyed it. I’m not gonna talk forever here, but, um, cause it’s getting late in the UK, but both go back and watch this because it’s, there’s a lot of things in here which I’ve touched on which, which are fundamental to becoming a social media consultant. And quite honestly, as I’ve said so many times before, to get up to five figures a month as a social media consultant is way, way simpler and easier than a lot of people think.

(27:47):
I mean, it’s 80% mindset. It’s 20%, uh, process. Uh, you need good processes behind it, which is why we have templates and scripts in the Academy. It tells you what to say, how to say it. But it’s really about retraining your brain and your outlook and your delivery and your persona and your mindset to put yourself in that situation of being a confident consultant and have a conversation with another human being that’s got a problem that needs fixing. And if you do your, your, your target market correctly in your research, correct, you will find people that will pay you two grand a month to do their, uh, their social media, their marketing, the digital stuff. Will you, there’s businesses everywhere they’ll pay that cause it’s far cheaper than employing somebody and they’re getting much more expertise cause you’re working at the front line on it.

(28:40):
So it’s quite simple to get to 10 K easily. It’s not as difficult as people think. And so many people get wrapped up in the, in the technicals, in the hash, the hashtags on Instagram, you know, like how often should I post this and the other, like it’s all about getting business. It’s all about getting clients that you want to work with that like you, you have a good relationship. It’s a, it’s, it’s a two way thing. You improving as a person. You’re giving, they’re gaining, you know, the, the work side of it. A lot of it you can outsource, as I said in last week’s show. So look guys, if you get the opportunity to be mentored and someone comes along like this, um, and you know, it, here’s a pitch. Perhaps I hadn’t really thought about this until now, but I think I will be offering some mentorship, um, to get people to 10 K a month.

(29:38):
Um, and I will charge for that because I’m going to have to invest time, um, to get people there. Uh, but I’ll, but keep, keep an eye out in the group for those notifications because I really want to start giving back in, in a much more meaningful way. It, you know, I think the Academy is great and we’re refining it and there’s so much value in there. And I hope some of you are finding, finding that too. But fundamentally, um, some people really do need to be handheld and, and guided. And I totally get that cause that’s how I’ve, uh, how my career, you know, sort of kicked off, uh, with my first mentor in my early twenties, and, and it was, you know, it’s been life changing actually. Uh, anyway, so guys, thank you so much for joining me. Um, I’ve been on a half an hour. It’s enough.

(30:26):
It’s 10 30 and UK. So, uh, by all means, please just drop hashtags a replay if you’re watching this on the replay. Um, um, I really do appreciate you participating in these. It’s, it’s wonderful. Um, and uh, and I really do enjoy it. I love giving back to you guys and, um, helping out where I can. So, um, cool. I’ll, I’ll leave it at that for now. Um, if you’ve got any questions, please post them in the comments. Um, that might be just a good idea just before I sign off. Um, or again, if you’re on the replay, just pop some questions in as well because I will get to them and answer them. And that interaction is also really good for the both of us higher. There’s more people on Instagram here. Sanya dental. Uh, bruh. I dunno. Wow. It’s amazing names. A tablet is a Manny most to see your guys.

(31:21):
Um, cool.

(31:26):
Okay. So, um, thanks ever so much guys. I really appreciate it. Love your attention. Um, if you’ve got any ideas for further subjects, please let me know, uh, more than happy to cover them. And, uh, I look forward to seeing you on the next one. Watch out for the notifications about mentorship, if that’s something that interests you. Um, because, uh, like I said, getting to 10 K a month, it’s not as difficult as you think. If you follow the process and you’re willing to be, um, you’re willing to have your mind open to different ways of doing things because the, the, the, the ways that work for a lot of people now, probably if you’re not earning 10K already, they’re probably never going to work, are they? So they probably need to be changed, uh, with different mindset. All right guys, thanks ever so much. And uh, I’ll see you on the next one. Uh, do Josh with comments? I really appreciate it. Thanks. Bye.

How To Get A Flood Of New Social Media Consultancy Clients

How To Get A Flood Of New Social Media Consultancy Clients

How To Get A Flood Of New Social Media Consultancy Clients

🔔 Get A Flood Of New Clients For Your Digital Services Using This 3 Step Sales Process: Reach 10k/Month Rapidly 🔔

In the spirit of providing value I’ve decided to share my sales process (face to face) that is golden!!!

I remember the feeling very well, almost like it was yesterday….📅

..even though ten years has gone by…

I was so nervous, my shirt was making my neck feel restricted my voice became higher pitched and my throat dry…😬😬

I had hired a guy who sat in my rented office space…. and even though we had one single client, getting another one fast was essential…

…it was a make or break time…😱

The monthly wages and outgoings were high and if this new prospect didn’t come through we’d be in a seriously bad financial situation…

But why was I so nervous? I knew I could deliver the services…. I was the expert they needed…

Yet it still felt overwhelmingly difficult to believe I could walk into a room and sell a service for 3K a month on retainer… 💲💲💲

I had to have a quiet word with myself and trust the process….

I had to keep telling myself “Chris just follow the step by step process you’ve designed”…

Having that security helped me immensely because it settled me to know it’s not me, it’s the process… 📈

So I took a deep breath and told my employee I’m going to nail it… I had to display confidence and belief…

I walked into the prospect’s office and shook hands with the business owners and began the introductions….

Moving swiftly I took control of the situation (just as the process states) and transitioned into explaining how the meeting will go, I mapped out a verbal agenda….

With my levels of anxiety high I kept telling myself to stick to the process…

…this is how I did it and you can too….

🏆 1. BUILD RAPPORT & CREDIBILITY…🏆

…I took 20 minutes to explain who I was. What I had achieved and what the reasons were for forming my company… most people like a “why”.

In my case my why was “to help other businesses like yours, because I have been in your situation before and know what you probably need”.

I went deep on how I began years ago..

How I had started an online school way back in 2000 that I grew and sold it 8 years later…🏅🏅🏅💰💰

Upon that acquisition I started to consult and help other businesses market online…✔️

I used humour and wrapped in funny parables that made the prospects smile, all the while I was gauging their body language to ensure they were beginning to “like me”… 😂😂

It’s important to know in B2B people will buy from people they like, know and trust, so you should reveal your true personality.. be real…

🏆 2. CONDUCT A NEEDS ANALYSIS 🏆

I explained that now I’d like to understanding the prospect’s company better and the single best way for me to do that was to ask questions and listen…

I pulled out my pre-written questions (that I actually already knew the answers to) and began to push the emphasis onto the prospect to reveal to me their short-comings…. 😎

I was starting to feel more confident, in the groove, I was on plan, sticking to the process…gaining more confidence…. Started telling myself “holy crap this is working”… 🔧

After each answer I would make a few comments like “oh my you don’t have that? Well I think you have big opportunity there” – but I’d never actually explain what that opportunity was, only that I would include it in a report for them…

After the last answer I wrapped up the meeting (just 60mins) and thanked the prospect for their data… 🙏

…. at this stage I could feel they were now in a high state of wanting more information to the opportunities I had discovered…or actually that the had told themselves!!!

I then asked for another appointment for one week’s time so I could return and deliver a report of all the opportunities they had with my recommendations…. (Again not telling anything about how to do it).

🏆 3. BUSINESS REPORT & CLOSE 🏆

….that week I looked through all the answers…

… I was excited, I was feeling good about how professional it was feeling… 😄😄

I prepared a business report which took about 60 mins… on that report were my recommendations to their answers…. And my recommendation were always two options… (1. Starter Package) or (2. Pro Package) and a small description of each…

For example….

Starter Package = 10 Keyword SEO Plan
Pro Package = 20 keyword SEO Plan + content authoring + social profiles… etc..

I did this for each answer…. (About 20 questions)… Like explain what my recommendation would include service wise….

Each time I explained the opportunities I could sense the prospect was getting very interested in being in the “cool club” and having these services…✔️

At the end of the report I said….

“now this is yours to keep, you can go and do what I recommend OR you can have me do this for you”

… I then pulled out a single sheet of paper with two quotes on it..

The paper had the following words on it.

Starter Package $997/month + $500 project start
Pro Package $3k/month +$1.5k project start

I then asked the question…

“Which of these would you like to choose??”..😁😁

And then I stopped talking and remained silent…

Just silence for the prospect to speak….

The prospect spoke first and said:

“Well we’re definitely serious about this and you’ve conducted yourself so professionally and helped us realise we can trust you so it’s the Pro Package please”…✔️💰✔️💰✔️💰✔️💰😄💰😎😎

Holy crap!!!

I cannot Tell. You. How. Amazing. I felt right then…😍😍😍

…. I mean I was utterly exploding with raging delight….

We shook hands and my consultancy was up and running. My colleague and I indulged in fine wine that evening as a celebration…

And…

I did another one the week after….and the week after and the week after!!!! ✔️✔️✔️

Reached 10k month retained very rapidly. 🏆🏆🏅🏅

Doing the same thing, exact same steps….

It’s a beautiful feel to receive the amazing validation that you can do this…

And guess what❓

You can!!!

Do what I did, use the steps, and continue to do it, refine it, and you’ll sell anything.

Best thing you can do?

Get off the messenger, close the laptop, put the phone down and go out and meet people that NEED you… and WANT you… the people that need you the most are not in FB groups…👨‍🏫☕

Be you, be the person you were born to be…meet people in the flesh, create meaningful relationships.

Adopt my process and you will also achieve these results, because it’s just a process, a step by step one that you can tweak and perfect…

Hope it’s helpful, you can get access to the full blown course in our Socialmediamafia.com Academy.

Good luck. ✌️

Harness Your Regret And Start Working For Yourself, Right Now

Harness Your Regret And Start Working For Yourself, Right Now

Regret. It’s such a powerful emotion, and can be destructive if allowed to run rampant. However it can also be useful if harnessed correctly, if cast in the appropriate perspective. For instance, I regret not looking after my body better when I was younger. These days my joints ache more than is necessary. However, the crimes against my body happened in my youth, so all the regret in the world is not going to change anything. 

Therefore I harness my regret and use it as a powerful motivator to change my life for the better now. I use it to encourage me to eat well, to practise yoga regularly, to take time for me. I have used that emotion to my benefit now, and feel physically and spiritually stronger for it.

The same principle can apply to any other regrets you may have. Like not starting your own business sooner for example, or perhaps for not being more available for your kids when they were younger. If you’re regretting murdering someone then there’s not really much I can do for you, turn yourself in. 

But if you’re wallowing in self-pity because you didn’t have the courage to pursue a business venture that would have been awesome, or you’re full of remorse because you missed bedtime stories for a few years because you were tied to your office desk, or commuting, then that’s more encouraging. The great news is that you can harness those regrets that may be lurking in your conscience, and use them as a powerful motivator to change your life for the better, right now.

Be good to yourself

Whilst I say ‘right now’, I must caveat it by saying that the process will start right now. You probably won’t want to quit the day job immediately; after all, you’ve got bills to pay. However you can certainly start preparing yourself right now, and it begins with acknowledging and accepting what has already happened. You have already made your choices, based on whatever priorities you had before. Whether they turned out to be the best choices you could have made is largely irrelevant, other than to take note for the future so you don’t repeat such choices. If they were, in hindsight, bad choices then so be it. You cannot change them now.

Holding on to a sense of regret will only hold you back as you attempt to move forwards. So be kind and forgive your former self for whatever happened. We are our own harshest critics and can say the most hurtful things to ourselves. We know that speaking like that to our children will only be harmful, right? So don’t do it to yourself. Speak with kindness and understanding, and positivity.

Harness your emotions

Now imagine that you are a rancher. Yes, a rancher. Cowboy hat, denim shirt, chaps, the whole nine yards. However it’s your first day on the job and you’re looking at a wild stallion bucking around the paddock, and your ass is twitching. How can you possibly harness the raw power of that animal and bring it under your control? Well, you won’t do it by just thinking about it, nor will you manage it first time either, so cut yourself some slack and expect that it’s going to be a process, and it will take time.

The stallion is your regret, and its hooves are the associated feelings of self-loathing and doubt. Studying those feelings and speaking about them in a gentle, soothing tone is your first step. Recognise their patterns and come to understand them. You will see that they are simply based on frustration at yourself because you have higher expectations. This is such an important realisation because your perceived weakness is actually a distorted reflection of the ambition and strength you have. 

As you think more deeply about why you are experiencing regret you will begin to see that it is a feeling of frustration driven by your own desire to do the best you can, for you and for your family. Suddenly the flailing beast seems less intimidating and has less control over you. You are now ready to start exerting your control.

Saddle Up

It’s time for you to take the next step on your journey. You began with a nod to the past, to identify what is really driving you. You tamed the beast. Next is to haul yourself up and decide on your destination. You always wanted to work for yourself because it would give you the freedom to make your own decisions, be your own boss, be adventurous, manage your own time. These are the targets that you regret not hitting before, so re-focus on them now and make your plan.

Running your own business, whatever its size, is a challenge. The emotional cost to you will be significant. The planning, the fretting, the enormity of realising that you are now responsible for everything. These are all costs. But the returns you get are astonishing. The joy of seeing your creation come to life, then the challenge of nurturing it and the reward of finally living the life you always wanted to live. The time you have to spend with your family, because you only have to answer to yourself. These are the returns. 

Once you have learned to harness your self-destructive emotions, like fear and regret, and turn them into powerful motivators, then you will discover an inner strength you never knew you possessed. Feelings and emotions are a part of life and we would not be human without them. But rather than taking them at face value and framing them as negative experiences it is much more helpful to use them as a force for positive change. Harnessing your emotions to help you achieve a more prosperous and contented future is totally within your grasp. The only regret you will then have is, of course, that you didn’t do it sooner.

The Happiest Day of My Life

The Happiest Day of My Life

As any parent will know, the things that come out of a child’s mouth can either delight, infuriate or bemuse you. What is coming next is almost impossible to predict, such is the apparent randomness of their thought process. It’s one of the amazing things about hanging out with your kids – they remind you of a way to look at the world that you have probably forgotten. One of my sons has a particular love of categorising experiences, so he will suddenly ask, “Daddy, what is your favourite movie / favourite song / favourite superhero / favourite car / favourite colour / favourite city / favourite child..?”

Pause for thought

I’m usually not drawn into answering the last one, but for the others I’ll always have a good go at thinking it through. He’s getting his frame of reference organised in his head, and I find it actually quite useful to have a check of mine too. What I used to regard as my favourite car will have changed over the years, and I’ll be more attracted to a thoughtful historical movie than 007 these days. Why is this important? Because our priorities and values evolve as we age and acquire more responsibilities.

So when he asked me, “What was the happiest day of your life?” I of course glibly answered, “The day I met Mummy”. And he was satisfied with that answer. However when I reflected some more I changed my mind. Don’t get me wrong, meeting my wife was incredible; I’m over the moon about that day. But there has since been a day that has probably given me much more comfort and peace…you might describe it as the day I discovered the meaning of life.

The Holy Grail

Take a deep breath…get ready for it…this is life-defining stuff. I realised that the happiest day of my life was when I discovered that I actually have the freedom to live and work as I want to…I am in charge of my own destiny….THIS is the meaning of life.

Is your mind blown?

Probably not. Because it’s actually kind of obvious. It is constantly on the fringe of our awareness these days in our post-conformist society. We’re all aware that there are alternative ways to earn money, and being wage-slaves as our parents mostly were is not the only model. However, what really made the penny drop for me was realising just what it means to actually live that life and have that freedom.

Expand the horizon

Like the majority of the developed world I grew up with the frame of reference of getting good grades at school, getting a degree, having a solid career (for me in the Armed Forces), and upon that solid foundation then constructing a happy life. And hey, it worked out. I did well in school, had a great career doing some interesting stuff, and built a great family life. In that respect I was successful. But it’s like I was creating my life having selected a door to open when I was seventeen years old. I opened it and walked down that corridor. Sure, there were some side doors I opened along the way; I had choices all along. But I was always walking those corridors of conformity.

The joyous moment for me came when I finally realised that I don’t have to be bound by walls or corridors, and in fact there are no doors either. I can wander freely and seek my fortune according to my own desires and priorities. The horizon is broad; the terrain is open; I can go anywhere I like.

When I have free time I love going to the mountains. I breathe deeply, I marvel at the vastness of the scene, and I revel in the fact that I can walk and climb anywhere I want to. This is something of a model for life, I think. I feel free and unbound there. I can roam where I like, and create my own path. And the meaning of life is that this joy does not have to be restricted to the mountains; it can be enjoyed every day, wherever you live.

Working Nine to Nine-o-Five

Now, nine to five doesn’t exist for me. I can work when needed. It can be as little or as much as required. I can take the morning to see that school play, I can have a coffee with a friend I haven’t seen in a while, I can enjoy some meditation time once the kids have gone to school. The choice is mine, and I do not have to explain it to a boss that is inhabiting a conformist corridor.

Working for myself as a consultant is so fulfilling in so many ways. It makes me ambitious like I never had to be in a steady job. It satisfies me knowing that I am personally responsible. It thrills me that I get to enjoy a variety of challenges. It blows my mind that I get to help people and help them discover the meaning of their life too. Their perfect day will be different to mine, but the meaning is always the same.

Every day at 3 o’clock I watch one or more of my sons play sport. I love it, and they love having me there too. And then I take them home and talk about their day, and answer their many questions. I can tell them that I did some good stuff at work today; that I hit some targets; that I had a good day. In fact I can tell them that because I lived it as I wanted to, today is the happiest day of my life.

The Social Media Mafia is a community of like-minded consultants, all living the happiest days of their lives, free from the shackles of corporate structure. By following the Pathway to Success you can make your own perfect days, and start living them sooner than you thought possible. Visit socialmediamafia.com to learn more.

Why You Should Take The Plunge And Quit Your Job

Why You Should Take The Plunge And Quit Your Job

Admit it, you’ve been dreaming of it telling yourself you’ll do it for years now. You’ve imagined it as you’ve sat in the commuter traffic, or during those long train journeys, looking at your phone. But you’ve never found the time. The conditions have never been quite right. It’s always been too risky because there’s been a baby on the way / the promotion is just around the corner.

Excuse your inertia

There’s always an excuse not to follow your dreams. For most people dreams remain just that; unfulfilled; the stuff of fantasy. For some of us it’s easier to keep them at arm’s length like that, so they don’t ever get close enough to make us actually do something. The fear of what might happen next is greater than the optimism of what could happen next. This kind of inertia is crippling, and is exactly why tired-looking fifty year-olds have such a dead expression as they put on their work clothes each morning, wondering why they didn’t quit this shit twenty years ago.

Taking the plunge is good for the soul. Swedish bathers jumping into icy water each winter not only enjoy the exhilarating rush of the experience, but also derive great benefits from the stress of being taken out of equilibrium. There is a lot to learn from these apparently crazy folk. They’re not reckless thrill-seekers, they are actually braving the short-term discomfort for the long-term benefit to their physical and mental health. They understand that life isn’t always comfortable, and actually venturing into the cold can lead to a deep and lasting warmth.

Leaving regular employment can seem reckless, particularly if you have a family to support and bills to pay. Your pragmatism just won’t allow you to leave the safe and familiar shore. This is when you make those excuses and keep the risk at arm’s length. You tell yourself those brave few that stepped off and were then successful must have had different circumstances to you. Maybe they got lucky and were ‘in the right place at the right time’…

Be brave

But you know you’re lying to yourself, and massaging your own withering ego. They weren’t lucky; they were brave. There’s an old cliché that goes “Fortune favors the brave”. It’s not literally true as brave people are not always fortunate. However it is true that cowards are rarely fortunate; and this is the point of the saying, really. Those that go for it and take the plunge are far more likely to enjoy success than those that stand and watch, their towels wrapped tightly around them.

A good friend of mine is one of those calculates risk-takers, and he is one of the most successful guys I know. When I say successful I mean that he hits the targets he’s aiming for. I do not mean that he is rich. He makes a comfortable living. What I mean is that he delights in devising and hatching an idea, and then works with incredible energy to make it happen. And what makes him successful is that he is nailing his dreams. He consistently turns them into action. As well as establishing a successfully growing consultancy he is also currently leading an exciting new food and beverage franchise. This guy has no difficulty at all whipping off that towel and diving in.

Calculate the odds

So what makes him so happy to go for it? Calculation. There is nothing reckless about his endeavors; he has carefully calculated where he wants to go and what it takes to get there. He is a fiercely ambitious person who knows where he wants to get to, and is fuelled by his past successes. He is able to reflect on them and thus know that the risk of stepping off into the unknown again is lower than most would perceive it to be.

So what? You’re not that guy. You don’t have his experiences. You don’t necessarily see the world in the same way that he does. Most likely you want the same outcome as him – financial security for his family and a comfortable retirement – but your route there will be different to his. So why do I bother to tell you about him, and about the Swedish swimmers?

I’ll answer with another question…what do you think the key determinant is in their decisions to take the plunge? You may be tempted to say that it is just that they had the courage to go for it? And you’d be partly right; fortune favors the brave. However for me the key factor is that they have correctly analyzed and calculated the risks and the likelihood of positive vs negative outcomes. They have identified as well as they can, that there is a high likelihood of success. They have been encouraged by the knowledge that thousands before them have done it, and have had good experiences.

So what can you do to get that same sense of comfort with taking the plunge?

The Social Media Mafia is a community of like-minded social media consultants, each at a different stage of daring to do it. Many of them have studied the Pathway to Success, through the Social Media Mafia Academy. It is an 8-week program to prepare you to take the plunge and become a consultant, working for yourself, on your own terms, making the money you want to. So what you can do right now is to visit https://www.socialmediamafia.com/ and learn how you can acquire all the skills and knowledge to make taking the plunge less terrifying and more thrilling.