What do you think of McCain’s comment strategy?

Tell me, is McCain’s So.Me strategy legal in Europe?

According to this post

McCain webmasters check what is done.

Isn’t this posing as a ‘consumer’.  The consumer may have left the comment but as a ‘hired hand’ and agent of the ‘vendor’??

Would this strategy now be illegal in Europe?

Update: Mashable defends McCain?

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August 9, 2008 | Filed Under Jo Jordan 

Comments

3 Responses to “What do you think of McCain’s comment strategy?”

  1. The Godfather on August 9th, 2008 5:21 am

    Yes, Jo, that would be considered illegal if they do not fully disclose exactly what they are doing, i.e. working for the man.

    “Using “buzz marketing” specialists to communicate with potential consumers in social situations without disclosing that they are acting as brand ambassadors.”

    It is exactly this type of activity that is outlawed in UK now, and bloody good job too.

    This type of ideological amplification is much more than dangerous, it is shocking to see it taking place in an American Presidential campaign.

    This form of stealth marketing is both insidious and treacherous.

  2. Jo Jordan on August 9th, 2008 6:46 am

    There does seem to be a fine line between employeeing a brand ambassador and being heavy handed as a puppet-master.

    Is it the giving of points that crosses the line?

  3. The Godfather on August 9th, 2008 8:44 am

    It is not even the giving of points, this encouragement basically amounts to comment spam, no different to blindly flogging anything else.

    Makes no difference what party this is, the practise regardless of politics is deplorable.

    Yet another shining example of the accelerated dangers of Ideological Amplification on the Internet. What next, the same methods for a suicide cult, to sweep the territories, in the name of free speech?

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