What do you think of McCain’s comment strategy?

Tell me, is McCain’s So.Me strategy legal in Europe?

According to this post

• supporters can cut-and-paste prepared comments
• to leave on opposition websites.

McCain webmasters check what is done.

Isn’t this posing as a ‘consumer’.  The consumer may have left the comment but as a ‘hired hand’ and agent of the ‘vendor’??

Would this strategy now be illegal in Europe?

• Supporters win reward points
• for a chance to ride the campaign bus.

Update: Mashable defends McCain?

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• The Voices

  “MediaCampLondon was a very organised unconference (and I mean that in a good way), kudos to Chris Hambly, Social Media Mafia, and the rest of the team that enabled it to happen.” Benjamin Ellis, Redcatco.

  “I think it is fair to say that 50% of conferences are a waste of time (come on…just admit it). Not at MediaCampLondon 2008 - I found every person I met to be interested in pushing the future of social media forward.” Kevin Long, JustMeans.

  “It was also a great opportunity to listen to some great ideas presented by Andy Lamb of Microsoft, Judith deCabbit Lewis, Vicky Stringer , Chris Hambly, Vero and many more.” – Nic Butler

  “In one day it is possible to learn stuff that might take six months of trial and error. What great PR!” - IMRE

  "a smoothly organized event. This was so much more: it illustrated the power of social media, it supported a community of practice, it engaged new people, it generated new material." - Jo Jordon, Positive Psychology

  "It was another example of bringing together a fairly wide range of people with a shared interest in social media, and allowing them to express some pretty varied, disparate, and sometimes opposing views. And it definitely left me with a few things to think about." - Dan Thornton, TheWayofTheweb

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