The Social Web Analytics eBook 2008

For anyone interested in social media and the analytics of it, download the Social Web Analytics eBook 2008 by Philip Sheldrake. More about it here. It’s essential reading for novices and experts alike and introduces you to all the familiar organisations and sites in social media today. Did you know what Twingly is, for example?

I particularly liked the bits about the difference between research and engagement, and the importance of semantics analysis. It’s being called ‘essential reading’ - you wouldn’t want to miss out!