NLabNetworks 2 of 5
4 The Future of Work: Amplified Individuals, Amplified Organizations
Andrea Saveri is talking about the Institute of The Future - spun off the Rand Corporation - thinking beyond the 10-20 year horizon and looking at 2nd and 3rd term consequences. Foresight - Insight - Action. The purpose of their work is to develop foresight.
How do we make sense of the emerging future of social media . . . .
Now to amplified individuals
Looking at a “landscape” future map.
Amplified individuals - new superheroes in organizations -using new tools - rewriting the narrative of what it means to be in an organization. They provide huge opportunities for SME’s. They do what SME’s do well: personal, niche, agile, entrepreneurial.
AA make up for what small businesses lack: skills, breath, training, capital, negative perceptions about limits of depth and infrastrcuture.
Key characteristics:
1. Highly social - filter overload - expand capacity to deal with abundant information - deal with signal to noise. (e.g., social bookmarking - follow niche interests through delicious)
2. Highly collective - tap intelligence of crowd - prototype - for SME - expand infrastructure and “staff” - engage in collaborative activity - do not have to “hire” people. New apps for me: crowdspirit - find a team to develop a prototype - expand your design capacity. Innocentive from Eli Lily is now an open platform. Alternate Reality Games (e.g., I love bees).
3. Improvisational - band together to solve tasks
4. Augmented - use systems, applications, hacks to help think and coordinate - enhance memory, attention and focus. Really important in SME where we wear many hats (context switch). Have a look at www.lifehacker.com.
New skills for an emerging business system: the super skills for super heros
Expand infrastructure, expand scope, filter, create conversation
1 Mobability - the knack for organizing and collaborating - learning to use the apps
2 Influence - how to be persuasive in multiple media spaces to achieve what you want to achieve
3 Ping quotient - how quickly do you respond to requests for engagement
4 ? Fearless innovation in rapid innovation cycles
5 Open authorship - creating content for public consumption and modification - let other people make it better
6 Multi capitalism - work fluently with financial capital, intellectual capital and social capital - reputation.
7 Lb - Can you rise about the steady stream of tweets to see the big picutre
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9 C Cooperation rating - spot the best collaborators for the best task - spot the customers too!
Amplify your structures and processes to bypass traditional constraints. Develop new relationships with big business and the markets.
Not economies of scale but economies of socialbility. Scaffolding
Asymmetries of power
Responsive resilience
New market niches
Question:
Answer: plenty of ways of having conversations [opportunity here?]. Changes priorities in businesses.
[Don't have long questions when the audience cannot hear you!]
Answer: Show me concrete examples
Answer: Build social capital/reputation separately from monetization. What can we give away to get paid for other side. Don’t think of monetization alone - thing about all capitals and think of monetization [in a total system].
Answer: Qu- how much time should be spent on SM. How much time can a manufacturing business spend on SM? Ans- what is it that they are doing? discussing engineering problems - what is the activity? why are you going out there [bravo!]. Where are the constraints that you want to get over? If we get over the constraint, will we be more productive?
Some missing bits here!
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