
As the title suggests this post is an attempt to crowd source some ideas regarding social media Dos and Don’ts.
I could sit and ponder based on years of experience, I could also trawl the Internet and find more than thousands of case studies. But no, here I am interested in what YOU think?
I am interested in what you think because I know you will have experience, you will have come across things that have worked first hand, or second, or third and you will have also come across things which have failed miserably.
It is your opinion I value, and as a Family member I know you like to give and share your experience.
Essentially then this is another Family mission, I want you to state what you feel are your top 10 Do’s and Don’t regarding social media.
To get us started I am using the wonderful resource of Not Rules Tools from Ogilvy One.
Do
- Tailor what you do to the specific social networking site.
- Communicate with users in ways that they anticipate, expect and appreciate.
- Provide incentives for users to disseminate your message.
- Remember that the user doesn’t have to interact with you, so provide a compelling reason to do so in their language and their world.
- Remember that people social network to have fun!
Don’t
- Invest a huge amount of money without a business objective or metrics plan.
- Try to recreate functionality that already exists that people are already using.
- Force people to enter or offer too much information in order to network with you.
- Drop the ball on keeping in touch with your users.
- Fail to give them credit for their ideas.
I think you’ll agree a pretty darn fine kick-off point.
So, over to you, what would be your Top 10 Social Media Dos and Don’ts?